← Portal
Branding and Website Roadmap
Version 1.0 · April 2026 · Internal
Overview
Brand & Positioning
Brand Palette
Three Inventions
Authority Stack
Architecture
Navigation & Sitemap
Audience Paths
Build Roadmap
Homepage Storyboard
S1 — HeroDark
S2 — Market RealityDark
S3 — Three InventionsLight
S4 — Child's JourneyGreen
S5 — Authority StackDark
S6 — Social ProofLight
S7 — Audience PathsLight
S8 — For SchoolsDark
S9 — Enroll CTAOrange
Reference
Locked Copy Lines
Assets & Videos
Key Decisions Log
Robateks Academy
Website Project · Internal use only
© 2026 Robateks S.A.L.
01 — Brand & Positioning
Who We Are.
What We Stand For.
The complete brand positioning, language rules, hero lines, market reality statement, and IP framework for Robateks Academy.
Hero line
Locked — hero line
"Every pioneer started somewhere. We are that somewhere."
Slogan
Locked — brand slogan
"Ignite Your Spark"
Brand vocabulary — always use
Identity words
Inventors · Masons
Technologists · Pioneers
These are who our students become. Use them everywhere in copy and messaging.
Action words
Invented · Originated
Pioneered
We don't develop. We don't build. We invent and pioneer. This distinction is legal and strategic.
Framework words
Paradigm · Framework
System · Path
Our three inventions are paradigms — not programs, not features, not courses.
Brand vocabulary — never use
Avoid
Build / Builder / Develop / Developed
Replace with: invent, create, pioneer, shape, craft, originate
Avoid
Program (in methodology context)
Replace with: paradigm or framework. "Program" is what competitors offer.
Market reality statement
70% of the job market is now in technology — Robotics, web, mobile, AI/ML, IoT, development. This is true across Lebanon, MEA, Europe, and America. This is not a trend. It is the permanent landscape. Here to stay.
IP & copyright
All three paradigms are original inventions of Robateks Academy. Copyright protection is automatic under the Berne Convention. Lebanon is a signatory — © is valid and immediate upon creation. On-site language: "Invented by Robateks Academy ©" — never "developed." Trademark registration (Lebanon MoE + Madrid Protocol) recommended as next step.
Robateks Academy vs Robateks S.A.L.
Robateks Academy
The consumer brand
The academy, students, paradigms, programs. Always shown as full "ROBATEKS ACADEMY" — never just "ROBATEKS." This keeps it distinguished from the parent company which owns other brands.
Robateks S.A.L.
The legal entity
Stays in the background. Appears only in the footer as the owning company. "Robateks Academy is a venture of Robateks S.A.L. © 2026"
02 — Brand Palette
Colors From
The O Mark.
Every color in the Robateks Academy palette is sourced directly from the O mark and wordmark. Nothing invented from outside the brand.
Core palette — 10 colors
Spark
#E8500A
CTA · urgency
Robateks Red
#E22B2B
Brand · headings
Pioneer Yellow
#F5C200
Apex Path©
Inventor Orange
#F07A00
Secondary accent
Growth Green
#3BAA35
TDR© · development
Deep Green
#1E7A2A
TDR© depth
Amber Green
#C8DFB0
TDR card · parents
Stealth Teal
#1A7A8A
SSL© · intelligence
Studio Black
#080808
Dark bg · nav
Off White
#F8F7F4
Light bg · body
Paradigm color identity — final
The Apex Path©
Black · Red · Yellow
Serious · cinematic · ambitious. Radial gradient glow — red top right, yellow bottom left. Card uses #1E1E1E soft charcoal, not pure black.
TDR©
Amber-Green #C8DFB0
Warm enough for parents, green enough for therapy. Gradient glow deepens from top right in deeper green.
SSL©
Teal #A8CDD4
Stealth · intelligence · calm. Gradient glow deepens from top right in deeper teal. Cool, precise, understated.
Logo variants — use correctly
VariantUseNever use for
Colored ROBATEKS ACADEMYLight backgrounds — body pages, cards, white sectionsDark backgrounds or nav
White ROBATEKS ACADEMYDark backgrounds — nav (transparent), hero, dark sectionsLight backgrounds
O mark standaloneFavicon, watermark, app icon, loading screenAs a logo replacement — always include ACADEMY
White ROBATEKS (no Academy)Robateks S.A.L. corporate materials onlyThe Academy site — ever. No exceptions.
03 — Three Inventions
Not Programs.
Inventions.
Three proprietary paradigms invented exclusively by Robateks Academy — each a first, each protected by copyright, each impossible to replicate without the full specialist team behind it.
Invention 01
The Apex Path©
"The future belongs to those who create it."
The world's first lifelong technology orientation system beginning at age 3. The destination is shown first — visitors understand where this leads before they understand how.
Four disciplines:
Robotics & CS CS & Software AI/ML Fab Lab
Identities cultivated:
Engineer Scientist Inventor Pioneer Entrepreneur
Career outcomes by 16–18: Portfolio · Events & Competition · Launch
Invention 02
TDR©
Therapeutic Developmental Robotics
Not therapy then learning — but both simultaneously. Technology used as the therapeutic medium. The child is never aware they are on a therapeutic path.
Developmental outcomes:
Cognitive Social Emotional Physical Awareness
Delivered by: Psychologist · Psychomotor Therapist · Dietitian
Referral pathway available for external therapists and pediatricians
Invention 03
SSL©
STEAM-based Stealth Learning
A proprietary pedagogical methodology where concepts are absorbed through experience before they are ever named. The child never feels taught. They simply become.
Learning arc:
Intuition→ Experience→ Abstraction→ Mastery
SSL© tagline — locked
"They think they're just playing. We are unleashing their potential."
On-site IP language — mandatory
Always say: "Invented by Robateks Academy ©"
Never say: "Developed by" — "developed" implies refinement of something existing. "Invented" claims origination.
© placement: At section level and page bottom. Not repeated on every individual card — one clear claim is stronger than three diluted ones.
04 — Authority Stack
Three Layers.
No Competitor Matches All Three.
Academic rigor, clinical expertise, and technical mastery — assembled in one place for one purpose. The child in front of us deserves nothing less.
Academic Authority
Technical & Pedagogical Consultant
Anchors academic rigor of all three paradigms. No conflict of interest.
P
[Professor Name]
Robotics Professor · [University Name]
Technical & Pedagogical Consultant
Validates: All three paradigms carry university-level rigor. Academically grounded — not improvised. Title is T&P Consultant — remains legitimate.
Clinical Authority
Specialist Clinical Team
Validates TDR© outcomes. No other academy has this team.
Ψ
[Psychologist Name]
Licensed Psychologist · Clinical lead
PT
[Psychomotor Therapist Name]
Psychomotor Therapist
D
[Dietitian Name]
Dietitian · Whole-child specialist
Technical Authority
Specialist Robotist Teachers
Practitioners, not generalists. They build what they teach.
R
[Robotist Teacher Name]
Specialist Robotist · SSL© & Apex Path©
R
[Robotist Teacher Name]
Specialist Robotist · SSL© & Apex Path©
Note: Robotics always leads. Practitioners who build, program, and teach from lived expertise.
Closing statement — locked
Authority section close
"Every session is designed by a professor, delivered by a specialist, and supported by a clinical team. This is not enrichment. This is by design."
05 — Navigation & Sitemap
Eight Doors.
One Always Open.
Final navigation structure, page map, and homepage section rhythm.
Final navigation
Home
The Apex Path©
The Robateks Way ▾
Programs
For Schools
Gallery
Contact
Enroll Now
The Robateks Way reveals TDR© and SSL© in dropdown · Arabic + French next phase · Enroll Now sticky on mobile
Visitor emotional journey
Wow
Apex moment
Want it
Destination set
Trust it
TDR© + SSL©
Believe it
Market reality
Find my path
Programs
Enroll
WhatsApp · form
Page map
PageAudiencePurposeCTA
HomeAllSeduces before it sells. Apex showreel, market reality, three inventions, authority, audience paths.Ignite Your Spark
The Apex Path©Teens + parentsThe destination. Manifesto, disciplines, identities, outcomes, student showcases.Enroll in Apex Path
The Robateks WayAllTDR© and SSL© in full depth. Clinical team, therapist videos, learning arc.Discover / Contact
ProgramsB2C parentsAge tracks 3–5, 5–7, 7–10, 10–12, 12+, adult. Platforms, progression, therapeutic track.Enroll · WhatsApp
For SchoolsB2BThree tiers — branch, curriculum integration, staff training. Authority anchors.Partnership inquiry
GalleryAllSessions, bootcamps, birthdays, orientations, projects. Stock for launch.Enroll Now
ContactAllWhatsApp primary, phone secondary, form tertiary, map, school inquiry path.WhatsApp · form
Homepage section rhythm — dark / light alternating
1
Hero
Black
Cinematic Apex moment. Maximum impact on first load.
2
Market Reality
Dark
70% stat hits harder on dark. Keeps cinematic momentum.
3
Three Inventions
Light
Site opens up. Warmth enters. Paradigm cards in color.
4
Child's Journey
TDR Green
TDR© felt through outcomes. Age 3 to adult arc. Nurturing.
5
Authority Stack
Black
Gravitas. Clinical + academic credibility.
6
Social Proof
Light
Human, open, real. Student faces, gallery, testimonials.
7
Audience Paths
Light
Clear, friendly. Each audience finds their door.
8
For Schools Teaser
Dark
B2B gravitas. Institutional. Partnership proposition.
9
Enroll CTA
Orange
Full spark orange. Energy. Action. The close.
06 — Audience Paths
Three Audiences.
Three Doors.
Each audience has a distinct emotional profile, concerns, and journey. Color identity mirrors their most relevant paradigm throughout the site.
Parents (B2C)
My child deserves an ensured future.
Emotional buyer · Ages 3–12
Safety Development Outcomes Trust
Journey: Home → Programs → Robateks Way (TDR©) → Enroll
Teens & adults (B2C)
I want to matter. I want to make a difference.
Aspirational · Ages 12+
Real skills Portfolio Identity Career
Journey: Home → The Apex Path© → Gallery → Enroll
Schools (B2B)
We want to elevate the kids of tomorrow.
Institutional · Principals & curriculum directors
Credibility Structure Partnership
Journey: Home → Apex Path© → For Schools → Inquiry
School partnership tiers
1
School Branch
Robateks opens and operates a full branch within the school — under Robateks brand, team, and three invented paradigms. Turnkey.
2
Curriculum Integration
Embed established STEAM platforms — Spike Essential, mBot, Arduino — into the school's existing curriculum by Robateks specialists.
3
Staff Training
Train teachers on STEAM tech delivery using their existing curricula. Builds capacity without transferring proprietary methodology.
07 — Build Roadmap
Five Phases.
One Site.
The phased build plan — what Claude delivers, what the S.A.L. devs take over, and what comes in future phases. English first. Arabic and French next.
1
Strategy & content planning
Owner: you + Claude
✓ Complete
Deliverables
Final page list & sitemap locked
Messaging per audience segment
Three paradigms named, colored, ©
Language decision — EN first, AR + FR next
Completed decisions
Brand palette locked from O mark
Enrollment: WhatsApp + phone + form
Stock/illustrations now · real media later
2
Storyboard
Owner: you + Claude
In progress
Deliverables
Homepage storyboard — all 9 sections ✓
Inner page storyboards — Apex Path© first
Brief ready for Claude Design prototype
Notes
Claude Design (Anthropic) for prototype
This document is the storyboard brief
3
Design & prototype
Owner: Claude Design → you review
Pending
Deliverables
Full branded HTML/CSS/JS template
All pages — desktop + mobile responsive
Clean semantic code for dev handoff
Notes
Real brand colors · placeholder copy
CMS decision still pending
4
Content & copy
Owner: you + Claude drafts
Pending
Deliverables
Final copy for all pages
Real photography and video integration
SEO — titles, meta, headings
Arabic and French versions
Notes
Claude drafts — you approve tone
Student photos need consent process
4 video assets needed for S5
5
Dev handoff & launch
Owner: Robateks S.A.L. devs
Future
Deliverables
Hosting & domain setup
Forms wired to backend / CRM
Analytics — GA4 or equivalent
Performance & accessibility QA · Launch
Future extensions
Custom CMS — decision pending
Full enrollment app / page
Student portal · Blog · AR/FR
Storyboard — Section 1 of 9
Hero
Full Screen · Transparent Nav
Cinematic opening. Apex Path© showreel behind a transparent nav. Hero line lands. "that" in Robateks Red. Slogan seals it. O mark ghost watermark bottom right.
Section preview
ROBATEKS
ACADEMY
The Apex Path© The Robateks Way ▾ Programs For Schools Enroll Now
Inventors · Masons · Technologists · Pioneers
"Every pioneer started somewhere.
We are that somewhere."
From age 3 to a career that shapes the world.
Ignite Your Spark ↓
Design decisions
Nav behavior
Transparent → solid on scroll
Nav starts transparent — floats over video. Solidifies to #080808 on scroll. Most modern, premium approach. Hero breathes fully.
Logo in nav
White ROBATEKS ACADEMY
White wordmark on dark nav. ACADEMY in Growth Green — introduces the full palette on first load. O mark as ghost watermark bottom right at 6% opacity.
Typography treatment
"that" in Robateks Red
"We are that somewhere." — "that" highlighted in #E22B2B. Draws the eye and makes the line land harder without changing the copy.
Visitor feels
Wow Ambition ignited This is serious I want to know more
Storyboard — Section 2 of 9
Market Reality
Dark · The 70% Stat
The gut punch. The permanent landscape. The line that makes waiting feel dangerous. Yellow circuit grid at 4% opacity. All four O colors in the geo bars.
Hero stat
70%
of today's job market is in technology.
Sectors — Robotics always leads
Robotics Web Mobile AI Machine Learning IoT Development
Closer line — locked
Closer
Secure the future NOW — Don't become the past.
Permanent badge
Permanent · Not a trend · Here to stay
Typography — three weights, one arc
"Secure the future"
White, large, confident. Sets the imperative.
"NOW"
Spark Orange #E8500A, bold, italic. The urgency color — same as CTA. Primes the visitor to act before they reach Enroll.
"— Don't become the past."
Muted white 38%, smaller. A whisper after the shout. Urgency → warning → consequence.
Visitor feels
This is real This matters I can't wait I need to act
Storyboard — Section 3 of 9
Three Inventions
Light · The Site Opens Up
After two dark sections the visitor breathes. The paradigm cards appear with gradient glow treatment. Each one ©. Each one a first. Discover links to The Robateks Way or a modal.
Section header — locked
Eyebrow
Three inventions · Robateks Academy ©
Heading
The Robateks Way
Paradigm cards — gradient glow locked
Invention 01
The Apex Path©
"The future belongs to those who create it."
The world's first lifelong technology orientation system. Starting at age 3.
EngineerInventorPioneer
Discover The Apex Path© →
Invention 02
TDR©
Therapeutic Developmental Robotics
Not therapy then learning — both simultaneously. The child never knows they are on a therapeutic path.
CognitiveSocialEmotional
Discover TDR© →
Invention 03
SSL©
STEAM-based Stealth Learning
Concepts absorbed through experience before they are ever named. They simply become.
"They think they're just playing. We are unleashing their potential."
Discover SSL© →
Corrections applied
SSL© name corrected
Seam-based Stealth Learning
STEAM-based Stealth Learning
Card headers cleaned
Invention 01 · Robateks Academy ©
Invention 01 — clean, no repetition
Visitor feels
This is invented My child is safe This is intelligent Nobody else does this
Storyboard — Section 4 of 9
The Child's Journey
TDR Green · Age 3 to Adult
TDR© felt through outcomes without naming it. SSL© insinuated through experience. The arc from age 3 to a career that shapes the world. Content to be fine-tuned later — structure locked.
Section heading — locked
Heading
From age 3 to a career that shapes the world
Journey arc — O colors across age stages
3–5
Discovery
Duplo · hands
→
5–10
Foundation
WeDo · EV3
→
10–12
Acceleration
Arduino
→
12–16
Identity
AI/ML · Fab Lab
→
16+
Launch
Portfolio · freelance
TDR© outcomes — shown without naming TDR©
🧠 Cognitive
Systems thinking, logical reasoning, problem solving.
🤝 Social
Collaboration, communication, peer confidence.
💪 Emotional
Resilience, frustration tolerance, self-regulation.
✋ Physical
Fine motor, spatial awareness, coordination.
TDR© insinuation copy — locked
TDR© panel copy
"Your child develops in ways you won't always see — but you will always feel."
Section 4 content is locked in structure. Copy and specific session details will be fine-tuned in Phase 3 (Content & copy). The arc, outcomes, and both insinuation panels (TDR© and SSL©) are confirmed.
Visitor feels
My child belongs here Every stage is designed I want to start now The learning is invisible
Storyboard — Section 5 of 9
Authority Stack
Dark · Three Layers · Four Videos
Three authority columns, each with their own play button. One combined team teaser below. Four video assets total — all placeholder until content phase.
Heading — locked
Heading
Three layers of authority. No competitor can match all three.
Authority columns — individual play buttons
Academic Authority
Technical & Pedagogical Consultant
Anchors academic rigor of all three paradigms
P
[Professor Name]
Robotics Professor · [University]
"Why I believe in what we invented here."
Professor · ~60s · placeholder
~60s
Clinical Authority
Specialist Clinical Team
Validates TDR© outcomes clinically
Ψ
[Psychologist]
Licensed Psychologist
PT
[Psychomotor Therapist]
Psychomotor Therapist
D
[Dietitian]
Dietitian
"What I see in these children..."
Clinical team · ~90s · placeholder
~90s
Technical Authority
Specialist Robotist Teachers
Practitioners, not generalists
R
[Robotist Teacher]
Specialist Robotist
R
[Robotist Teacher]
Specialist Robotist
"This is what we do in every session."
In session · ~60s · placeholder
~60s
Combined team teaser — below all three columns
Meet the full team
The people behind Robateks Academy — in their own words.
Professor · Psychologist · Psychomotor Therapist · Dietitian · Robotist Teachers — ~2 min · placeholder
Closing statement — locked
Section close
"Every session is designed by a professor, delivered by a specialist, and supported by a clinical team. This is not enrichment. This is by design."
Visitor feels
This is serious My child is in safe hands This is designed Nobody else has this
Storyboard — Section 6 of 9
Social Proof
Light · Real Moments
Stats, gallery mosaic tagged by paradigm, three testimonials (parent/teen/physician), gallery CTA. Events and activities — not competitions. Stock for launch, real media next phase.
Section heading — locked
Heading
See what happens when you ignite the spark
Stats — all placeholders · categories locked
[X]+
Students oriented since founding
[X]+
Age range served — 3 to adult
[X]+
Events, activities and experiences delivered
[X]+
Student projects and portfolios produced
Gallery mosaic tags: In session · Birthday · TDR© Discovery · Bootcamp · Orientation · Open day — no "Competition" tags. Each cell tagged by paradigm so visitors self-identify. Five cells, asymmetric grid (2fr 1fr 1fr), largest cell left.
Three testimonial voices
Parent · TDR©
"I brought my son here worried about his social development. Six months later I barely recognise the confidence in him."
[Parent Name] · child age 6 · placeholder
Student · Apex Path©
"Two years later I have a real portfolio, freelance clients, and a clear direction. I'm 17 and I already know where I'm going."
[Student Name] · age 17 · placeholder
Pediatrician · TDR©
"I referred three children. All three showed measurable developmental progress within the first term. I now refer regularly."
[Dr. Name] · referring physician · placeholder
Visitor feels
These are real children These outcomes are real I want this for my child Even doctors trust this
Storyboard — Section 7 of 9
Audience Paths
Light · Three Doors
Gradient card treatment mirrors paradigm cards from Section 3 — one color language throughout. Each visitor self-identifies immediately. All three headlines locked.
Section heading — locked
Heading
Whoever you are — you have a spark to ignite
Path card headlines — locked
Parents card
"My child deserves an ensured future."
Teens & adults card
"I want to matter. I want to make a difference."
Schools card
"We want to elevate the kids of tomorrow."
Path cards — gradient synced with paradigm cards
For parents
My child deserves an ensured future.
SafetyDevelopmentOutcomes
Path: Home → Programs → Robateks Way → Enroll
For teens & adults
I want to matter.
I want to make a difference.
Real skillsIdentityCareer
Path: Home → Apex Path© → Gallery → Enroll
For schools
We want to elevate the kids of tomorrow.
CredibilityPartnershipOutcomes
Path: Home → Apex Path© → For Schools → Inquiry
Visitor feels
That's me — parents That's me — teens That's me — schools I know my door
Storyboard — Section 8 of 9
For Schools Teaser
Dark · B2B Gravitas
The institutional pitch. Three tiers left. Proposition card right. Teal glow — the schools color identity. "Elevate" echoes Section 7 schools card headline for consistency.
Heading — locked
Heading
Bring Robateks Academy into your school.
Market reality — reframed for schools
School statement
"The world your students will graduate into is already 70% technology. The schools that prepare them will elevate the next generation. The ones that don't — won't."
Three partnership tiers
1
School Branch
Robateks opens and operates a full branch within the school — our brand, team, three invented paradigms.
2
Curriculum Integration
Spike Essential, mBot, Arduino — embedded in the school's existing curriculum by our specialists.
3
Staff Training
Train teachers on STEAM tech delivery using existing curricula. Build capacity without handing over methodology.
Proposition card — right column · teal gradient
The partnership proposition
You bring the students.
We bring the invention.
70%tech job market — permanent, global, here to stay
3proprietary paradigms — invented exclusively by Robateks Academy ©
3authority layers — academic, clinical, technical
Integration platforms
Spike EssentialmBotArduinoROSEV3
School director feels
This is credible This is structured This differentiates us I want to know more
Storyboard — Section 9 of 9
Enroll CTA
Full Spark Orange · The Close
WhatsApp primary. Phone secondary. Form tertiary. O mark ghost watermark closes the page. The brand completes itself. The pioneer begins.
Section heading — locked
Heading
"Every pioneer started somewhere. Start here. Start now."
Enroll section preview
The spark starts here
Every pioneer started somewhere.
Start here. Start now.
WhatsApp us, call us, or fill in a quick form. Fast, human, without any pressure.
WhatsApp us now
📞 Call us
✉ Send an inquiry
Design decisions
Action hierarchy
WhatsApp → Phone → Form
WhatsApp is the primary channel for Lebanese parents. White button, green icon, most prominent. Phone glass-effect secondary. Form lowest opacity — available but not pushed.
Brand closure
O mark as ghost watermark
O mark at 6% opacity bottom right. Slogan asset at 20% opacity above the school link. The page ends on the brand identity — not on a form.
School separation
"A school? Partnership inquiry is here →"
Quiet line below the main CTAs. Schools have been through Section 8 — this is a clean exit, not a repeated pitch.
Visitor feels
I'm ready This is easy No pressure The spark is ignited
Reference — Locked Copy
Every Line.
Locked.
All finalized copy lines from the storyboard session. These are immutable — change requires explicit conversation and sign-off.
Brand lines
Hero line
"Every pioneer started somewhere. We are that somewhere."
Slogan
"Ignite Your Spark"
Market reality close
Secure the future NOW — Don't become the past.
Permanent badge
Permanent · Not a trend · Here to stay
Paradigm taglines
The Apex Path© tagline
"The future belongs to those who create it."
SSL© tagline
"They think they're just playing. We are unleashing their potential."
Audience headlines
Parents card
"My child deserves an ensured future."
Teens & adults card
"I want to matter. I want to make a difference."
Schools card
"We want to elevate the kids of tomorrow."
Section headings
Section 7
Whoever you are — you have a spark to ignite
Section 8
Bring Robateks Academy into your school.
Section 9
"Every pioneer started somewhere. Start here. Start now."
Authority section close
"This is not enrichment. This is by design."
Section 6 heading
See what happens when you ignite the spark
Section 4 · TDR© insinuation
"Your child develops in ways you won't always see — but you will always feel."
Section 8 · school statement
"The schools that prepare them will elevate the next generation. The ones that don't — won't."
Reference — Assets & Videos
What Needs
To Be Produced.
Complete asset list — logo variants, slogan variants, video assets for Section 5, and media strategy for launch vs. next phase.
Logo assets
AssetStatusUse
Colored ROBATEKS ACADEMY✓ HaveLight backgrounds
White ROBATEKS ACADEMYTo createDark nav, hero, dark sections
O mark standalone✓ HaveFavicon, watermark, app icon
Green ACADEMY variant✓ HaveContext TBD
White ROBATEKS (no Academy)✓ HaveRobateks S.A.L. corporate only
Slogan orange (circuit O)✓ HaveDark backgrounds
Slogan dark/red versionTo createLight backgrounds — orange disappears on white
Video assets required — Section 5 · 4 total
Video 1 · Academic
"Why I believe in what we invented here."
Professor to camera · ~60 seconds · individual teaser in academic column
Video 2 · Clinical
"What I see in these children..."
Clinical team · ~90 seconds · individual teaser in clinical column
Video 3 · Technical
"This is what we do in every session."
Robotist teachers in session · ~60 seconds · individual teaser in technical column
Video 4 · Combined team
"The people behind Robateks Academy — in their own words."
Full team together · ~2 minutes · sits below all three authority columns
Media strategy
Launch phase
Stock photos and illustrations for gallery
Placeholder copy for testimonials and stats
O mark and colored logo assets ready
Videos — produce as priority before launch
Next phase
Real Robateks session and event photos
Real student project videos
Real testimonials with names and faces
Real stats · Student photos need consent process
Reference — Key Decisions Log
What Was Decided.
And Why.
Every significant decision from the strategy and storyboard sessions — rationale included so future team members understand the reasoning behind each choice.
DecisionWhat was decidedWhy
Site purposeAttract and recruit students. Woo the audience first.Seduction before selling. The site makes visitors want to belong before they understand what they're buying.
Nav styleTransparent on hero, solidifies to dark on scrollMaximum cinematic impact on load. Hero breathes fully. Premium, modern feel. Slightly more dev complexity but significant payoff.
Site toneMixed — dark hero, light body, strategic dark returnsDark for drama and authority. Light for warmth and trust. Alternating creates rhythm that keeps visitors engaged through the full scroll.
Palette sourceAll colors from the O mark and wordmark onlyNothing invented from outside the brand. Consistency and authenticity over novelty.
TDR© card colorAmber-green #C8DFB0 with gradient glowKeeps green identity (growth, therapy) but adds warmth for parents. Between pure green and warm amber.
Paradigm as audienceApex → Teens, TDR → Parents, SSL → SchoolsEach audience maps to their most relevant paradigm. Color language consistent from Section 3 to Section 7.
SSL© nameSTEAM-based Stealth Learning (not Seam-based)STEAM = Science, Technology, Engineering, Art, Mathematics. Correct acronym. Ties directly to established STEAM framework.
Invention vs innovation"Three inventions" — not "three innovations""Innovation" is what everyone claims. "Invention" claims origination. Specific, bold, legally defensible with ©.
© placementSection level and page bottom — not on every cardOne clear claim is stronger than three diluted ones. Repetition on every card clutters design and weakens authority.
Events vs competitions"Events, activities and experiences" — not "competitions"Competitions overstates the current reality. Events and activities is honest, inclusive, and scalable as the academy grows.
Enrollment channelWhatsApp primary, phone secondary, form tertiaryWhatsApp is where Lebanese parents actually communicate. No friction. Human. Fast.
Robateks S.A.L.Footer only — legal attributionKeep parent company invisible to the consumer. Academy brand is what the world sees.
Logo ruleAlways "ROBATEKS ACADEMY" — never just "ROBATEKS"Distinguishes Academy from S.A.L. which owns other brands. Critical brand governance decision.
Language rolloutEnglish first, Arabic + French next phaseGet the site right before committing to translation. Arabic requires RTL design considerations.
Storyboard toolClaude.ai for storyboard, Claude Design for prototypeAll strategic context lives in Claude.ai. Claude Design receives the storyboard as a brief. Clean handoff, no context loss.
School B2BSeparate section — three tiersBranch (turnkey), Curriculum Integration (STEAM platforms), Staff Training (their curricula, our expertise). Clear ladder from light to deep engagement.